STARTING POINT
STARTING POINT
IMPRESSIONS
CLICKS
PEAK PERFORMANCE
PEAK PERFORMANCE
IMPRESSIONS
CLICKS
About Our Client
Our client is a high-end medical spa looking to attract more local patients for aesthetic treatments.
Before starting SEO, they relied primarily on word-of-mouth referrals, social media, and paid ads, but their presence in search was almost non-existent.
Our client is a high-end medical spa looking to attract more local patients for aesthetic treatments.
Before starting SEO, they relied primarily on word-of-mouth referrals, social media, and paid ads, but their presence in search was almost non-existent.
Challenges before SEO
1. NO ORGANIC VISIBILITY
Low impressions & clicks, ranking for almost no keywords.
2. NO CONTENT STRATEGY
No optimized blog or service pages for search engines.
3. POOR LOCAL SEO
Weak presence in local search results.
1. NO ORGANIC VISIBILITY
Low impressions & clicks, ranking for almost no keywords.
2. NO CONTENT STRATEGY
No optimized blog or service pages for search engines.
3. POOR LOCAL SEO
Weak presence in local search results.
Content Strategy & Implementation
Transactional & Educational Content
Transactional & Educational Content
We created SEO-optimized service pages for aesthetic treatments such as Botox, fillers, microneedling, and laser treatments, balancing a transactional intent (booking treatments) with educational content (answering FAQs) to improve both rankings and conversions.
We created SEO-optimized service pages for aesthetic treatments such as Botox, fillers, microneedling, and laser treatments, balancing a transactional intent (booking treatments) with educational content (answering FAQs) to improve both rankings and conversions.
Long-Form Articles
Long-Form Articles
To capture organic search traffic and establish the clinic as an authority, we developed in-depth blog posts covering a mix of treatment benefits, post-care tips, and patient concerns.
By addressing a range of informational and decision-making topics, we positioned the clinic as a trusted resource, leading to improved search rankings.
To capture organic search traffic and establish the clinic as an authority, we developed in-depth blog posts covering a mix of treatment benefits, post-care tips, and patient concerns.
By addressing a range of informational and decision-making topics, we positioned the clinic as a trusted resource, leading to improved search rankings.
Keyword Targeting
Keyword Targeting
Our research focused on local, high-intent keywords that potential patients were actively searching for.
This included geo-specific search terms (e.g., “Botox near [City Name]”) as well as question-based queries (e.g., “How much does Botox cost?”). By aligning content with user intent, we improved rankings and attracted more visitors.
Our research focused on local, high-intent keywords that potential patients were actively searching for.
This included geo-specific search terms (e.g., “Botox near [City Name]”) as well as question-based queries (e.g., “How much does Botox cost?”). By aligning content with user intent, we improved rankings and attracted more visitors.
Backlink Strategy for Authority Building
High-Quality Backlinks
High-Quality Backlinks
To increase domain authority and improve search rankings, we secured backlinks from local directories, blogs, and other publications.
To increase domain authority and improve search rankings, we secured backlinks from local directories, blogs, and other publications.
Local SEO Citations
Local SEO Citations
We ensured consistent listings across platforms like Google My Business, Yelp, and other directories to strengthen local search visibility.
We ensured consistent listings across platforms like Google My Business, Yelp, and other directories to strengthen local search visibility.
On-Page SEO
Meta Titles & Descriptions
Meta Titles & Descriptions
We crafted compelling meta titles and descriptions designed to increase click-through rates (CTR) while maintaining keyword relevance, encouraging more users to click while reinforcing the credibility of the clinic in search results.
We crafted compelling meta titles and descriptions designed to increase click-through rates (CTR) while maintaining keyword relevance, encouraging more users to click while reinforcing the credibility of the clinic in search results.
Internal Linking
Internal Linking
By strategically linking related pages, we boosted keyword rankings and helped users navigate the website more effectively.
This also improved the crawlability of important pages, ensuring Google indexed them properly.
By strategically linking related pages, we boosted keyword rankings and helped users navigate the website more effectively.
This also improved the crawlability of important pages, ensuring Google indexed them properly.
Key Success Factors
Consistent SEO Strategy
Consistent SEO Strategy
Consistent SEO Strategy
Quality Content & Authority Building
Quality Content & Authority Building
Quality Content & Authority Building
Transactional Keywords
Transactional Keywords
Transactional Keywords
Let's scale your business.
Let's scale your business.
Tailored strategies, real results — built for businesses ready to grow.
Tailored strategies, real results — built for businesses ready to grow.
Let's scale your business.
Tailored strategies, real results — built for businesses ready to grow.
© 2025 FOCUS Marketing - All rights reserved
© 2025 FOCUS Marketing - All rights reserved
© 2025 FOCUS Marketing - All rights reserved