How a Med Spa Turned $13.9k Into an Estimated $94k+ in Revenue in 90 Days

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TREATMENTS COMPLETED

BOOKINGS

LEADS

About Our Client

This med spa is located near Windsor, ON, providing high-quality aesthetic services by highly qualified medical professionals and licensed aestheticians.

Their services include BOTOX, dermal fillers, laser hair removal, microneedling, and more.

We've been working with them since February 2024, helping them with social media, SEO, and paid ads.

While organic efforts have strengthened their online presence and improved search rankings, the fastest and most predictable way to generate consistent leads has been paid ads.

About Our Client

This med spa is located near Windsor, ON, providing high-quality aesthetic services by highly qualified medical professionals and licensed aestheticians.

Their services include BOTOX, dermal fillers, laser hair removal, microneedling, and more.

We've been working with them since February 2024, helping them with social media, SEO, and paid ads.

While organic efforts have strengthened their online presence and improved search rankings, the fastest and most predictable way to generate consistent leads has been paid ads.

Campaign Objectives

Generate a steady flow of high-quality BOTOX leads

1. Generate a steady flow of high-quality BOTOX leads

We designed a data-backed ad campaign to attract high-intent leads actively looking for BOTOX treatments.

The focus was on maximizing lead volume while maintaining quality, ensuring potential clients were both interested and qualified.

We designed a data-backed ad campaign to attract high-intent leads actively looking for BOTOX treatments.

The focus was on maximizing lead volume while maintaining quality, ensuring potential clients were both interested and qualified.

Improve booking rate through automation

2. Improve booking rate through automation

A seamless lead follow-up system was implemented using Zapier, ensuring every lead was contacted immediately after submitting their details.

This helped eliminate lost leads and increased the chances of conversion.

A seamless lead follow-up system was implemented using Zapier, ensuring every lead was contacted immediately after submitting their details.

This helped eliminate lost leads and increased the chances of conversion.

Trust in our expert providers to encourage rebookings

3. Trust in our expert providers to encourage rebookings

Beyond the initial appointment, providing an excellent experience to each and every client built trust in the clinic’s expertise.

As a result, many clients felt confident returning for additional, higher-priced services.

Beyond the initial appointment, providing an excellent experience to each and every client built trust in the clinic’s expertise.

As a result, many clients felt confident returning for additional, higher-priced services.

Ad Strategy

High-quality image ads with an irresistible intro offer

1. High-quality image ads with an irresistible intro offer

We used clean, professional imagery featuring beautiful models, reflecting the target audience’s desires.

The ads highlighted a BOTOX New Client Special, making it easy for new clients to try neuromodulators with minimal risk.

We used clean, professional imagery featuring beautiful models, reflecting the target audience’s desires.

The ads highlighted a BOTOX New Client Special, making it easy for new clients to try neuromodulators with minimal risk.

A/B testing of model demographics

2. A/B testing of model demographics

To improve conversions, we tested multiple versions of the ad using different model demographics, including variations in age, ethnicity, and hair color.

This allowed us to identify which visuals resonated best with our audience and drove the most leads.

To improve conversions, we tested multiple versions of the ad using different model demographics, including variations in age, ethnicity, and hair color.

This allowed us to identify which visuals resonated best with our audience and drove the most leads.